El formato premiado por los premios Emmy®, presentará al consagrado comediante mexicano, Héctor Suárez
Eduardo Lebrija, VP Senior director general VIMN The Americas México
“Cuando Comedy Central se acercó a invitarme a este proyecto, me dio gusto porque tendremos todos la oportunidad de poner las cosas en su lugar sin tergiversar y de paso, se aclararán muchas cosas. Soy frontal, soy claro y me gusta la aventura. No sé qué vaya a pasar, si soy una blanca palomita. Ahora veremos cara a cara qué tan conflictivo soy”, comentó Héctor Suárez.
Por su parte, Eduardo Lebrija, VP Senior director general VIMN The Americas México, comentó: “Es asombrosa la gran aceptación que ha tenido Comedy Central en México y América Latina. Este exitoso formato no sólo es un gran acierto como producción local en la región para los fans del canal, sino que también trae nuevos retos y presenta una gran oportunidad de explorar nueva comercialización de productos de manera multiplataforma”, finalizó el ejecutivo.
Cabe resaltar que Comedy Central Roast es una propiedad que conecta con los fans de la comedia en Estados Unidos e internacionalmente. El Charlie Sheen Roast fue el programa más visto en Estados Unidos, con 6 millones de espectadores. Su estreno en América Latina (exclusivamente online como parte del lanzamiento del website en 2011), es actualmente el video más visto en el sitio con más de 400 mil vistas. En Nueva Zelanda, se rostizó al jugador de rugby Murray Mexted y su estreno fue el mayor para Comedy Central Nueva Zelanda al multiplicar por 5 su rating diario promedio. En 2012, Comedy Central Sudáfrica rostizó con éxito al cantante y actor sudafricano Steve Hofmeyr al colocarse como el programa más visto de la cadena en ese mercado en la historia y dominó los trending topics de Twitter local por 12 horas seguidas. El Roast de Héctor Suárez para Comedy Central Latinoamérica será la tercera edición de este popular formato en romper las barreras internacionales.
Categories: Destacadas, Entretenimiento, Estrenos, Latinoamérica, Series, Televisión, TVMAS, Últimas noticias
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