The Director General of Consumers Products Televisa, conversed with TVMAS about album release preschool series Jelly Jamm as part of the growth strategy of the brand in Mexico, and the importance of physical products to the consumer. “It is important that consumers continue to have access to the physical world of a product and more so when we go to a mass market as broadcast TV. Moreover, music is universal   Read more...

The producer spoke with TVMAS about his new job, which he says is one of the most expensive series in the history of Mexico. After 5 ½ months of filming in the state of Guerrero, Mexico. Gossip girl Acapulco initiates transmissions from August 5 by the Pay TV signal, Golden premiere. With over 150 people involved in filming between actors and technicians, Torres says he is happy with the final   Read more...

Sony launch Kalixta, the first network for multiple platforms targeted at women. Sony Pictures Television announced the launch of a new multi-platform network with programming selected especially for women. Kalixta maintains the same originality which made ​​successful Crackle within its audience completely free Hollywood content aimed at women. This platform will be launched in Mexico and elsewhere in Latin America during the second half of the year. “We are excited   Read more...

A study released by LAMAC ensures that viewers in Mexico transformed consumer habits In Mexico, the percentage of households that have Pay TV service has increased considerably in recent years and today 45% * of Mexican households have this service, which has brought a new trend in how  Mexicans distribute the time spent watching Open and Pay TV channels. According to the latest analysis by LAMAC, in 2009 the time subscribers   Read more...

The PCTV director spoke with TVMAS about the technological renovation of its teleport andprogramming changes in their signals   The company started last May 31 converting their Teleport from MPEG2 to MPEG4 under the Cisco platform,which will be ready in September and the second part in December. ”This allows and puts us at the forefront tohave more efficiency in our satellite segment. Moreover, it allows us to launch and propose new distribution systems of other contents and attract new customers who already have the need to distribute in MPEG4″ saidDi-Bella.   Among the objectives of PCTV is to consolidate on digital platforms, so we are working on it. ”We are searching to make a platform that with an   Read more...

TVMAS spoke with the executive on developments in programming and futurelaunch of TV Everywhere platforms With the premiere of ’Roast’ by Hector Suarez, the Comedy Central signal reachedunexpected levels of audience, the neighborhood’s family, 100% Mexican animated series,was in the ranking of social networks. VIACOM now is preparing the Millennial Awards inMexico, among other events. Lebrija highlights to TVMAS the importance of local production, especially in Mexico, which has become a focus of production in Latin America.     “Mexico is one of the most important markets worldwide to VIACOM, we’ve been talking about being successful and profitable because we have major investments of our partners and allies, and this we have been able to monetize,” said Senior Vice President andGeneral Manager VIMN The Americas.   Read more...

TVMAS spoke with the director of communications Grupo Imagen Multimedia, about the growth in contents of Cadenatres and the battle to consolidate as a network With over 600 hours of production created by the hands of ArgosTV, Cadenatres of Mexico retakes its relationship with the production house headed by Epigmenio Ibarra through Fortuna, the new network TV series which opened last April in primetime. This new production comes to readjust the channel’s   Read more...

With over twenty telenovelas to his credit, Islas highlights to TVMAS that the result of a production depends on knowing how to put together a good team committed to the work, as this is reflected on the screen. Although he assures that in each project, an actor must reinvent himself to make the character look different and maintain validity with the audience. “Television is evolving, and in this process there are many hits and some   Read more...

The director of Marcados por la muerte, conversed with TVMAS, about the original Turner production for channel TruTV and which began for the first time in Brazil. Now the producer BE-TV, takes the series to Colombia under the direction of Andrés Wiesner. “I am happy with the result. It was long, hard and difficult work; it goes a bit with the channel’s slogan, ‘common people with extraordinary stories’ and for   Read more...

TVMAS spoke with the Image and Advertising Director of Grupo Televisa, about Gala TV,  the new image of Galavision offers a radical change in image, sound art and programming and various areas of the company were involved. Galavision becomes GalaTV a modern image in order to become a true Network. This affirms Carrandi to TVMAS, noting that “the change was necessary and important, supported by more and better content to   Read more...