TVMAS was present at the launching of this new campaign that was designed based on the success achieved in 2012, when the famous Cuban actor William Levy ‘suffers the evils’ of the police, and was ranked as the most remembered nationally throughout the year. Last year this campaign through its three commercials, “Trafico”, “Fanatica” and “Playa” managed to place number one in memory for 54 weeks as the favorite commercial in the consumer’s mind. “The   Read more...

TVMAS was present at the launching of the most important animated series of Discovery kids in recent years. Allan Navarrete, senior VP and general manager of Discovery Mexico Latin America, presented to media and customers in Mexico City, the premiere of Doki, the first series made for this character considered an icon of the channel and were released on April 15. The executive told TVMAS that the project is the   Read more...

TVMAS spoke with the Image and Advertising Director of Grupo Televisa, about Gala TV,  the new image of Galavision offers a radical change in image, sound art and programming and various areas of the company were involved. Galavision becomes GalaTV a modern image in order to become a true Network. This affirms Carrandi to TVMAS, noting that “the change was necessary and important, supported by more and better content to   Read more...

Last Saturday ended the IV version of Hispanicize held at The Eden Roc Hotel in South Beach in Miami, from the 9th to 13th of April in which TVMAS was present. The event was attended by producer and entrepreneur Nelly Galan, founder of El Adelante Movement who brought and included in her panel Hollywood legends like Rita Moreno and Charo, better known as cuchi cuchi. Nelly is the creator and   Read more...

“It is a great opportunity to showcase our productions in different languages”, said Manuel Pérez, during the international market MIPTV in Cannes, France. There he announced the signing of a global content agreement with Viki, a global digital TV site with an audience exceeding 20 million, for the rights of some of its most successful telenovelas, including his most recent international successes Eva Luna and Corazon Apasionado. “We are going   Read more...

“We want to build strong partnerships with companies that can provide us novelty “ Elisa Salinas main head of Azteca Novelas shared with TVMAS, who were part of the official opening of the new production recordings of Azteca. Based on the hit series Brothers and Sisters, this story comes to the screens in May. “We are creating a great proposal and that puts us at the level of competing to   Read more...

The reality about online relationships, scored an average of 4 million viewers in Latin America managing to lead the #1 in the ratings of the network by which confirmed the second season. “Mexico is a country no stranger to online dating and the Mexican audience is caught up with Catfish. This original series is an attractive premise which awakens a combination of emotion and inspiration in our audience,” said Eduardo   Read more...

TVMAS spoke with the director of Azteca 7 about programming changes, new contents and the challenges for 2013. And is that the Mexican channel premieres releases this month of April. The hit series, American Horror Story, the new season of the reality Tunéame La Nave, La Competencia, Exconvictos and the animated series, The Ultimate Spiderman and The Avengers are properties aimed at lifting the audience. How do you choose the   Read more...