» Events

Televisa.com launches the concept Tú Diriges

TVMAS — Mon, 29 Apr 2013 16:15:55 +0000

Through this, the internet user will have access to six different signals at special events

During the broadcast of the awards TVyNovelas 2013, to be held on Sunday April 28 from the port of Acapulco, Mexico, the public can access the website Televisa.com/premiostvynovelas and enjoy six different shots of the awards event.

These signals show different angles of the awards, from behind the scenes to the reaction of the judges during the event.

This is the first time that this technology is presented online for an event broadcast live performances in Mexico, allowing the user to choose what to see, with a varied menu of images that cover the main event angles, including aspects very rarely exhibited to the public.

Tú diriges TvyNovelas Awards 2013 may be seen through the page Televisa.com/premiostvynovelas and portable tablets with Android operating system. The event will be broadcast live on Televisa.com on Sunday April 28 from 18:00 hours.

Artear presented programming for their Magazine channel

TVMAS — Thu, 25 Apr 2013 04:07:12 +0000

Also the signals Quiero Música en mi Idioma y Volver, disclosed their latest

Coco Fernández, Production Manager of El Trece, together with the talent of the signals Magazine,
Quiero Música en mi Idioma and Volver

In an event led by Gabriela Sobrado and Horacio Cabak, in Puerto Salguero in Buenos Aires, Argentina, Artear presented the programming development for their signals; Magazine, Quiero Música en mi Idioma and Volver.

The Magazine channel is one of the most viewed channels of the 80 that make up the grid of Pay TV. Coco Fernández, Production Manager of El Trece signal artistic director, remarked that ”during year round, the signal generates live programming with their own production and co-productions. Moreover, acquired successful film titles and outstanding national and international telenovelas”.

For its part, the Volver signal, having 19 years on the screen has increased its audience in the last 3 years, it has as a mission to recover the memory of the Argentine television and ”and for that we are constantly working in the recovery of historical material such as movies and telenovelas, with the intention that children and adults together can enjoy the best of the national production”, spotlighted Fernández.

Meanwhile, Quiero Música en mi Idioma is Artear’s youngest signal. “We started 5 years ago competing with major regional signals, the channel shows considerable growth, placing it as the absolute leader in the genre”, finalized the executive.

Telecommunications meeting includes Fiber Optic workshop

TVMAS — Wed, 24 Apr 2013 15:32:14 +0000

One of the most anticipated activities of the event, will take place on June 25 and 26,under the title: Connectorization and Measurements of F.O., lasting 8 hours, in charge of the specialists in the subject, Pablo Vicino and Eng. Damián Brazionis.

The telecomunication technology FTTH (Fiber To The Home), framed within the technologies FTTx, is based on the use of fiber optic cables and optical distribution adapted to this technology to provide advanced services such as the Triple Play (telephony, broad band Internet and television) to household and businesses of subscribers. The implantation of this technology is taking hold in our region, where many cable operators reduce ADSL service promotion in the benefit of fiber optic. With specific targeted contents as a more attractive alternative to propose broadband for the user (music, videos, photos, etc.), this kind of training practices are very expected within our country.

AGENDA

The first part, in-charge Pablo A. Vicino, will begin on Tuesday June 25 at 15:00 hours, and will consist of FTTx training with connectorized in field and optic junction. The activity will include the connector assembly approach in field optical, optical junction alternatives and practices.

The next day, at the same time, and with Eng. Damian Brazionis as speaker, the topic addressed: “Using the OTDR in expert mode”. During these final 4 hours will work on the basic introduction of fiber optics, determination and measurement of optical budget, OTDR mediations and verification and cleaning of connections: patchcord and ODF.

According to the specialists, for this year is expected to grow exponentially in the development of these networks, as cable operators are seeing that they need this technology to provide higher bandwidth, both for the customer demand as by the pressure of competition, for which is forecast that the workshop will be really busy.

INSCRIPTIONS

The Meeting organizers invited all those who are interested in attending this workshop, to reserve your place as soon as possible accrediting through the official web site: www.encuentrosregionales.com. Space where you’ll find also more information on this workshop as well as additional activities that will be developed during the 3 days of the Telecommunications Regional Encounter – Paraná 2013.

Fortuna, a TV serie based on the Russian Mafia and the Mexican cartels

TVMAS — Tue, 23 Apr 2013 01:36:20 +0000

“This story reflects the scope of organized crime in the casino world, based on investigation that allows us to talk with foundations”, Epigmenio Ibarra

TVMAS was part of the presentation to the media and customers of the new television series of Cadena Tres, Fortuna. With this new proposal, the broadcaster reactivates its relationship with Argos TV, who produced this new initiative under the leadership of Epigmenio Ibarra. The story written by Rodrigo Ordoñez and directed by filmmaker José Luis Garcia Agra, starts transmissions as of the 22^ndof April in the channel’s prime time.

Epigmenio Ibarra, Fortuna Producer

“We took a year planning this production inspired by real stories. We have information about the activities of the cartels in casinos, how the Russian Mafia operates and confrontation of Mexican cartels. I’m pleased to present a different plot that will show the scope of organized crime”, commented Epigmenio Ibarra, producer.

Fortuna is a suspense thriller of 120 chapters, with locations in the State of Hidalgo and Mexico City. The cast is headed by Claudia Ramirez, Andrés Palacios, Marco Treviño, Iliana Fox and Anna Ciochetti among others.

Fortuna is transmitted from Monday thru Friday at 9:00pm in CadenaTres.

William Levy in successful campaign Nadie se resiste a su sabor

TVMAS — Tue, 16 Apr 2013 03:02:32 +0000

TVMAS was present at the launching of this new campaign that was designed based on the success achieved in 2012, when the famous Cuban actor William Levy ‘suffers the evils’ of the police, and was ranked as the most remembered nationally throughout the year.

Last year this campaign through its three commercials, “Trafico”, “Fanatica” and “Playa” managed to place number one in memory for 54 weeks as the favorite commercial in the consumer’s mind.

William Levy during the presentation of the new Sabritas® campaign

“The campaign has achieved a very strong bond with the consumer thanks to the sense of humor and a fun story that perfectly identifies our brand, like William, is irresistible. The “poly” became a topic of conversation and thousands of women of all ages have embraced the phrase “jovenaaaazo” said Isaiah Martinez, Marketing Director, Sabritas ®.

For his part, Levy said, “Since I started working in this Sabritas ® project I have felt very lucky, for me it has been an honor to be involved in this campaign that reaches one of the most important values and components of life as is the family.”

With the launching of this campaign was also featured Sabrimáquina, an innovative device that will allow the consumer a different experience to see the process of making Sabritas ® potatoes in a creative form, full of fantasy, fun and innovative with 100% natural potatoes .

The launching of Nadie se resiste a su sabor contemplates a 360 ° campaign that includes two commercials, the first “Aeropuerto” which is aired on national TV from April 10, and the second: “Sueño”, to be presented in July. Also, they contemplate a digital media campaign in film pattern to further strengthen the bond with consumers.