The production Como dice el dicho, one of the most successful unitaries of Televisa, moved to the town of Zacatlán de las Manzanas in the State of Puebla, Mexico, to record the first episodes of the 4th season premiering in this January in Canal de las Estrellas, Tuesdays and Thursdays at 5pm. TVMAS spoke with the producer of this broadcast, about the challenges of keeping the public taste in this type of production.

“We got to the fourth year of broadcasts thanks to the trust of the audience. It’s a real challenge to stay in the Canal de las Estrellas, especially to take care of the quality and not be repetitive with the libretti by the type of program it is. We have made 210 chapters in three seasons, is an odyssey to maintain an attractive production for the viewer. We have 8 writers led by Victoria Zarattini and Jose Antonio Olvera, their source of inspiration are the same popular sayings that give ideas for each episode,” said Genoveva Martínez, producer.

Como dice el dicho has established itself as one of the most watched television channels in the evening hour’s programs, marking nearly 18 rating points, even over several telenovelas. Martinez stressed that the success of the unitaries and its stability programs on TV, is justified by the changing lifestyle of the audience, offering multi-platform and immediate consumption of content.

“It’s the pace of life today, a few years ago people spent their free time to soap operas, women were housewives. Now the demands of modern life makes it difficult to follow a program for 100 days or more, women are housewives and work, and cannot follow up on a story of more than 100 chapters, that has made unitary programs that will tell a story in an hour to be successful,” she concluded.

Noteworthy is that this is the first time that they record in a location outside of Mexico City, waiting is a window to show more parts of the country. This fourth season will consist of 70 one-hour episodes.

]]> http://old.tvmasmagazine.com/?feed=rss2&p=7264&lang=en 0 http://old.tvmasmagazine.com/?p=7112&lang=en http://old.tvmasmagazine.com/?p=7112&lang=en#comments Mon, 09 Dec 2013 03:40:33 +0000 TVMAS http://old.tvmasmagazine.com/blog/?p=7112    Read more...]]>

The reality in its second season is leading Azteca’s Mexican television audience, comes to an end on December 12 with great results in closing audience and causing controversy in social networks. TVMAS spoke with Ricardo Coeto, broadcast producer, about the success of the reality, and their upcoming projects inAzteca.

“Its impressive results this season showed us, that the audience is paying us with their loyalty, we are leaders in the timetable with such a robust program in social networks and digital platforms have caused controversy with over 500 thousand followers. Now the challenge will be next season, we have prepared surprises to not to disappoint our audience and keep showing a new product,” said the producer.

The format has already begun its distribution and international sales will continue with a third season next year,” the stakes for Azteca remains adventure realitys, we want to fill the bar of Azteca 7 with innovative productions. 2014 will be a difficult year, because of the World Cup, but we’ll bet for formats and original productions, and prepared El Hormiguero, a very successful format of Spain we hope we do very well in its Mexican version. Casting began in January of the third season of La Isla and surprises with new reality shows that will strengthen the prime time of the channel,” concluded Ricardo Coeto.

With 18 participants divided into three teams, La Isla tests survival, having as scenarios the sea and the jungle of Dominican Republic, under extreme weather conditions and living between Playa Alta, Media and Playa Baja. Competitors that still survive will continue individual battles, thus leaving two finalists who will compete in the grand finale of reality, for the win and the prize of 2 million pesos.

With a cocktail party ​​in Mexico City, Vivid TV celebrated the expansion of the brand through partnerships created with Mexican operators such as Axtel, Megacable and recently with Maxcom. TVMAS spoke with David Guerra, senior VP of distribution and marketing Vivid TV for Latin America and the Caribbean, on the growth of the company in Mexico and Latin America, as well as marketing plans to regionalize it.

“We went to work in LatAm in March and the first operators to add our brand was Maxcom. We are a content producer with over 30 years, which have received many awards for the features that make our somewhat exclusive content. We have the secret tapes of Hollywood celebrities and the best parodies of superheroes, our relationship with the normal entertainment industry is very interesting to have this kind of contents that make a difference in the platforms and works better providing better results for the operators,” said Guerra.

“Our goal is to bring the brand throughout Latin America and become a reference for adult content made ​​glamorous and sophisticated to take a form appropriate to distribution with the same success as we do in the United States. We have developed cable operators alliances with Latin America, arriving not only in conventional distribution platforms as linear channels, also through VOD and OTT platforms from mobile phones tablets and smart TVs, filling gaps that the same industry growth offers is a work requiring arduous commitment from the operators with whom we partner in an intimate way in terms of distribution of profits and we teach them to position content for adults” concluded the executive.

Significantly, in 2014, the company plans to different types of marketing for the region, including the incursion of local talent who want to interact with the brand.

With a showcase held in Mexico City , E! Entertainment Networks Mexico presented some of their latest products for 2014, highlighting the brand new musical series Wake up! with no make up, co-produced by Coca-Cola, Warner Chappell and Once Loops for Latin America .

This being the first scripted series of channel E! worldwide, TVMAS spoke with Jorge Murillo, country manager for Mexico and Central America , about the foray of the channel in this kind of contents and projects for 2014.

“Wake up! is the idea of producer Sebastian Mellino and Coca-Cola, when the project was generated they invited us to co-produce with Warner Chapell to create this series and we loved the idea. E! Entertainment is the only entertainment channel in Latin America with productions dedicated to this and this is a musical project, a spectacle for a teen public that we want to add up to our audience. To develop original contents in Latin America very regionalized, is one of our most important strategies we have had, and this production includes talent from various countries thus allowing for a more pan-regional transmission. Precisely by seeking different pathways you can be successful on television. Our audience grows and at the same time brings new eyes attached to the music, and that motivates us to get out of a comfort zone or certain contents,” said the executive.

On the importance of producing regionalized contents, Murillo highlighted: “The audience likes to see their country’s talent succeeding in international productions, it becomes aspirational. Is key to give the seal of the region, a clear example is Fashion Police that has generated much controversy, good or bad but I think we have the license to talk about fashion and entertainment.”

“This year was the most successful of the channel by the number of hours that we produced, 500 on average. Commercially, was the strongest in the past 15 years. The makeover has been well received; we took a more fashionista touch.” concluded the executive.

It should be noted that for 2014, the channel will premier the series: El Incorrecto and Day after Experience. In addition, to new seasons of La Sopa and Fashion Police, among others.

Fidela Navarro, director of Azteca’s pay TV

Within the framework of the past NextTV Summit held in Mexico City, TVMAS spoke with Fidela Navarro, director of pay TV Azteca, who joined earlier this year the Mexican broadcaster and her charge is responsible for distributing signals broadcast of open TV in pay TV platforms and positioning of the pay channels both nationally and internationally (music, 24-hour news, telenovelas and Azteca International). Navarro pointed to this medium, the saturation of content that exists in pay TV and the importance of educating the viewers for their consumption.

“We live in an era saturated with contents, now the hard part is choosing those with quality.  It’s true that there is a large explosion in the consumption of pay TV, but I think for the Latin American audience the signal supply remains scarce, we need to produce good deals attached to Latino culture and that it rests not only in something local. There are audiences still seeking to consume open TV channels on pay TV digital platforms looking for this content and then we should know to educate the viewer to consume other products.”

On the leadership that exists of pay TV on broadcast TV in some countries, the Azteca executive said: “As in other areas of the world, pay TV has surpassed broadcast TV for its quality content and how to understand their audiences. In Mexico and some countries in Latin America, this will happen in a few years and at the end everyone will want to consume Premium content, but without leaving out those of open TV. Then you have to find a mediator of this, understanding audiences. We pretend that in Azteca, expand the range of content and create new channels for the public who want to pay for good consumible content that is different to the actual offer”.

The brand positioning in territories of Europe and Asia, consolidation in Latin America and the launch of the International Azteca HD signal, are the objectives Fidela Navarro has short term.

“Azteca is an international brand and we are very focused on reorganizing the pay TV area exploring all the potential of our contents. The channels are in the process of improving in every way to give them a better way and in the short term to start with exclusive production for our pay signals.

In countries like Venezuela, Peru, Guatemala and Colombia among others, the audience finds and consumes our telenovelas that are different from Televisa. Azteca America in the United States has positioned itself in the Latin community, reinforcing our presence with the signal of Mexico via DirecTV on this territory. We remain focused on the penetration of our contents into other international markets and that is our goal,” concluded the executive.

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