The super production has arrived in 5 different continents and has recently arrived on DVD in Mexico and North America. Pablo Escobar, The Drug lord was also among the Top 50 formats that has changed the world of television in recent times according the Witlist.com portal, making it one of the most impeccable productions, breaking audience and rating records in Latin America and other countries that bought the series from Caracol TV Internacional.

LE MONDE

“Pablo Escobar arrives on French screens after having conquered the Hispanic audience in Latin America last year… This series has broken all records, not only in production costs but audience ratings. A historical 11 million viewers in its premiere, repeating this success in its debut on the Hispanic American network, Telemundo”

SATELLIFAX

“The Colombian series was rewarded with 11 awards during an international film festival in Cartagena, Colombia. Since its Premiere in May of last year, its become the series most loved by the public, reaching historical audience figures”

TV  GRANDES CHAINES

“Viewers will be caught up in this “scarface” which started from zero and met a dazzling rise, to the point of challenging the State. This series broke all audience records in Colombia and seduced the French public also”

VSD

“Pablo Escobar: an amazing story! 20 years after its elimination, this big fish is the object of a series of long duration which has caused controversy in Colombia and has pulverized historical ratings”

TELE CABLE SAT

“It’s the most expensive and most watched series on Colombian television and in many countries of Latin America… Pablo Escobar, the pattern of evil became a social and cultural phenomenon with pedagogical virtues that transcend the mere fun of a television series. Reaching historic levels of audience, we want this series to repeat success on France O”

TELEPOCHE

“With huge success in Latin America, Pablo Escobar’s pattern of evil reveals the fate of this historic character. The producers of the series, are victims of the cruelty of the head of the Medellín cartel, responsible for the deaths of many of his associates and family… This is a series on another level”

Horacio Gennari

The Report analyzes the evolution of HDTV in Latin America from the beginning: the first HD broadcasts from the year 2005, at which time only one Mexican carrier offered HD in TV. Currently, Business Bureau identifies 90 operators have been incorporated into the transmission of contents in this format and a market of almost 200 signals, including so-called “Premium”. The consultant notes that in 2012, HD Signals Market in Latin America ended with 4.7 million subscribers.

Business Bureau develops, as part of its Report; a projection of what will be the future number of subscribers adhered to HD service in 2017. “If today there 5 million households receiving HD, for the 2017 market it will triple, exceeding 15.5 million” says Horacio Gennari, president of the Company.

According to Business Bureau, is also necessary to recognize that, today, there is great difficulty by the Cable Operators at Latam level to increase markedly their HD offerings, mainly due to a delay in investment and a possible lack of HD ability although many networks have been digitalized. “LATAM Telecommunications regulations are somewhat anachronistic putting several barriers to entry for new players who want to distribute content,” concluded Genari.

From 2014 all the country’s telecommunication companies will offer plans for fixed and mobile services to their customers, in bundled form. Today they are only entitled to use that mode with fixed telephone, fixed broadband and Pay TV.

The change will allow inclusion to that offer mobile broadband and mobile telephony, which involves offering four or five services jointly. And it’s not something the government has established or an agreement between the companies, but it allowed a ruling by TDLC in December last year.

In its opinion, known as the fault on net/off net (calls made on the network of a company to another) – the court identified six conditions to companies offering jointly telecommunications services (bundling).

The last one specifies the statements govern until the time the provision of data transmission services 4G has started in every one of the coverage areas defined in the concession decrees. “When that happens, will immediately void without an express declaration by this court,” says the report.

As Entel, Movistar and Claro will have deployed the 4G or LTE network in 2014 in the country, as pledged in the 2600 MHz spectrum tender, next year all telecommunication companies can offer their services on the same ballot.

This, regardless of whether they deliver to its customers 4G technology. Therefore, in the industry it’s believed that the ruling favors companies like VTR and GTD.

VTR’s commercial VP, Christian Ariztía, noted that “the court’s ruling was good news, because it recognizes a trend that is occurring throughout the world: companies are mutating 4Play (bundling four services) to take advantage of benefits of fixed-mobile convergence. In fact, in almost all Latin American countries, including Chile, Claro and Movistar are present, two international operators have fixed and mobile networks. Indeed, to face competition that will generate about bundling 4Play services is that it was essential for VTR to enter the mobile business so we can compete these fixed-mobile operators”, he explained.

Patricio Cáceres, Director of Strategy and Regulation of Movistar, shared that “we are preparing the business offer and systems needed to pass this new bundling stage in the mass market, now also with mobile services, as of March 2014. “

Entel, Claro and Nextel would not comment.

Today the industry can offer companies tied fixed and mobile services, because the TDLC only made it a condition rather than offering to individuals. In any case, the general instructions of the TDLC may be modified by the Supreme Court, which accepted it for processing the claim lodged by the enterprise “Tu Ves” in this case.

Rodrigo Bastida, Comunications Director of Grupo Imagen Multimedia

“Fortuna is the time we are retaking the relationship with Argos, which we have not broken at any time. With Epigmenio we will continue working as long as there are good quality proposals like those we have presented. In the case of Dulce Amargo we are happy and it’s not a corporate response, it seems that despite the difficulties of the project and did not worked as we expected, doing so from outside left us a great learning experience.”

Bastida ensures that they are looking for their own label and not a shared one. “Like any teenager, we want to mature and have our own label, which needs to evolve and not be just a face that is not only about Argos and Caracol. Advertisers already rely on the Cadenatres product, not as at first when they would bet only if such a producer or actor was there,”

“The executive highlights the importance of co-productions to seek channel growth; they are currently preparing two more projects with Televen after Dulce Amargo also with MTV after the conclusion of the telenovela Ultimo año.” He also mentions that they are open to proposals from large and small producers, although they have advanced talks with Estrella TV to enter the Hispanic market. “We have talks with Estrella TV to develop products, it is a rapidly growing network in the Hispanic market and I think we have some similarity with them”.

Finally, the communications director for Grupo Imagen Multimedia stressed that they continue to work and fight to become the third national network in Mexico. “We will seek the bid, I think it’s the most natural step and you have to prepare yourself for it and know the time that one must do it in,” concluded..

It should be noted that Cadenatres productions is developing a strategy for social media advertising since its launch until the end of these with excellent results. Besides they are the first to transmit through YouTube their productions next to the TV signal.

Last year this campaign through its three commercials, “Trafico”, “Fanatica” and “Playa” managed to place number one in memory for 54 weeks as the favorite commercial in the consumer’s mind.

William Levy during the presentation of the new Sabritas® campaign

For his part, Levy said, “Since I started working in this Sabritas ® project I have felt very lucky, for me it has been an honor to be involved in this campaign that reaches one of the most important values and components of life as is the family.”

With the launching of this campaign was also featured Sabrimáquina, an innovative device that will allow the consumer a different experience to see the process of making Sabritas ® potatoes in a creative form, full of fantasy, fun and innovative with 100% natural potatoes .

The launching of Nadie se resiste a su sabor contemplates a 360 ° campaign that includes two commercials, the first “Aeropuerto” which is aired on national TV from April 10, and the second: “Sueño”, to be presented in July. Also, they contemplate a digital media campaign in film pattern to further strengthen the bond with consumers.