» USA http://old.tvmasmagazine.com Guía de negocios para el mercado de la televisión y los contenidos audiovisuales Tue, 17 Jun 2014 04:03:28 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 El jardín de Clarilú receives silver award http://old.tvmasmagazine.com/?p=4591&lang=en http://old.tvmasmagazine.com/?p=4591&lang=en#comments Mon, 29 Apr 2013 16:29:56 +0000 TVMAS http://old.tvmasmagazine.com/blog/?p=4591    Read more...]]> “This award represents all the effort of the production team to present originals”, Cecilia Mendonça


El jardín de Clarilú, the original production of Disney Junior Latin America, received a silver award in the category: Educational/Instructional Television Program. Also, in February, El jardín de Clarilú, was recognized in the first edition of the International Emmy® Kids Awards for best children’s program for preschoolers.

Cecilia Mendonça, VP and General Manager, Disney Channels Latin America

“This award represents another important recognition to the team behind this production and the warm public response to this regional production original proposal. Children know Clary, the girl who receives mysterious letters with slogans, and accompany their searches with her faithful pet, while interacting with the story and learn along the way letters and words from songs, rhymes, and educational games,” said Cecilia Mendonça, VP and general manager, Disney Channels Latin America

Worth noting that El jardin de Clarilu was honored with Violetta, the first co-production of Disney Channels Latin America and DisneyChannel EMEA, as finalists in the category Television – Regularly Schedule Entertainment Program: Childrens/Youth Program.

]]>
http://old.tvmasmagazine.com/?feed=rss2&p=4591&lang=en 0
Maria Elena Useche, in the chair of General Management of High Hill Entertainment http://old.tvmasmagazine.com/?p=4550&lang=en http://old.tvmasmagazine.com/?p=4550&lang=en#comments Thu, 25 Apr 2013 14:55:52 +0000 TVMAS http://old.tvmasmagazine.com/blog/?p=4550    Read more...]]> The renowned journalist, joins the company as part of its growth strategy

Maria Elena Useche, General Manager of High Hill Entertainment

With over 15 years of experience in the world of journalism, strategic communications and marketing, the Venezuelan is considered one of the best announcers of her country, having been nominated and honored with multiple awards for her work, including a Iberoamericano de prensa in the year 1995, three Venus de la Prensa(’91, ’92 y ’93) as Ancla de Noticias and one Mara de Oro as Revelacion TV announcer, to name a few.

“It’s a real pleasure to have a woman as professional, humane and intelligent as is Maria Elena Useche in our group, precisely now that the company is facing a year of great challenges and achievements”, asserted Carlos Mesber.

Graduated from the Universidad Central de Venezuela with a degree in Mass Communications, Useche also is a top technician in Product Positioning of the Art Institute of Fort Lauderdale, Florida and finalized sucessfully the Leadership program “Women on the Move” of Florida International University.

In her resume, has excelled in different areas of communications in function of reporter, producer, presenter, contents analyst, Programming Manager, and News Director on networks such as Venevision, Televen, Globovision, Venezolana de Televisión and Galavision, plus having experience as a radio announcer in stations as Radio CapitalKiss FM and Unión Radio.

]]>
http://old.tvmasmagazine.com/?feed=rss2&p=4550&lang=en 0
Televisa seeks the series niche and their cable network is their best platform http://old.tvmasmagazine.com/?p=4488&lang=en http://old.tvmasmagazine.com/?p=4488&lang=en#comments Tue, 23 Apr 2013 01:21:14 +0000 TVMAS http://old.tvmasmagazine.com/blog/?p=4488    Read more...]]> “We have years of experience with telenovelas, now we have to grow with the series”, Carmen Armendáriz

The cast and production team, during the presentation of Cásate conmigo…mi amor


In a well-known hotel in Mexico City, the cast of the new Televisa Networks comedy series, Cásate conmigo…mi amor, a Carmen Armendáriz production, met to introduce to the media the first chapter of the broadcasting and TVMAS attended. The series starring Galilea Montijo and Arath de la Torre, premieres next April 25th at 20:00 hrs., on Pay TV channel, Unicable and will be available from Sunday the 28th of April, through Canal de las Estrellas Latinoamerica.

“I am excited to present this project that touches hot topics, for example, fear of commitment. The idea is mine along with writer Martha Carrillo; we draw on the life of actress Galilea Montijo. I think it will have a good reception from the public, because the series are opening the way to Mexico and if we deliver a quality production we open other markets. We have years of experience with telenovelas, now we have to grow with the series”, commented Carmen Armendáriz.

Meanwhile, Ana Lydia Montoya, Managing Director of Programming and Production Televisa Networks, underlined that: “with a vast variety in their innovative contents, Unicable is positioned as one of the favorite Pay TV channels, reaching great levels in audience and we will continue this gap.”

Cásate conmigo…mi amor is a comedy program of 18 chapters, directed by Francisco Franco that revolves around the life of Valeria Mejia, a gorgeous woman, chef by profession with fear of commitment. Ironically, Valeria is an expert in weddings as she has a catering business, with her partner and best friend Alonso. She is convinced that the source of her problems is, the dysfunctional relationship of their parents Marissa and David, and that neither she nor her brother Emilio, have managed to settle down. With the help of her friends Amaya and Bárbara, Valeria will attempt to uncover the origin of their fears, while several suitors roam her heart: Hector, a successful entrepreneur; Sebastian, an adventurous photographer and Marcelo a famous comedian with whom she shares the same therapist.

Producer Carmen Armendáriz and writer Martha Carrillo

]]>
http://old.tvmasmagazine.com/?feed=rss2&p=4488&lang=en 0
Are the 3D days numbered? http://old.tvmasmagazine.com/?p=4291&lang=en http://old.tvmasmagazine.com/?p=4291&lang=en#comments Wed, 17 Apr 2013 04:41:22 +0000 TVMAS http://old.tvmasmagazine.com/blog/?p=4291    Read more...]]> After closure of the BBC HD channel, which was launched for its 3D tests, the chief technology officer of the BBC, Andy Quested, acknowledged in this past, “Future TV Summit” in London that “viewers are increasingly seeing less 3D programming and the technology was not as successful as expected “.


Andy Quested, CTO High Definition and 3D, BBC – London

“If we talk about figures, these continue to fall and that’s something that really worries us as a public broadcaster. Since the opening of the Olympic Games, which drew 1.5 million viewers, the latest 3D broadcasts have averaged 4,000 spectators. It’s a significant drop from the audience and we have to justify the expenses, so we leave this business to private channels, “explained Quested.

The BBC had been broadcasting special 3D programs through its BBC HD channel. Testing began in 2011, achieving its maximum audience in mid-2012, with the Olympics but not the business they expected. In regards to HD transmissions, the company evaluates transmission media, including the Internet through iPlayer.

]]>
http://old.tvmasmagazine.com/?feed=rss2&p=4291&lang=en 0
“We want a Network that allows us to have brand extensions” – Mauricio Carrandi http://old.tvmasmagazine.com/?p=4267&lang=en http://old.tvmasmagazine.com/?p=4267&lang=en#comments Mon, 15 Apr 2013 14:24:26 +0000 TVMAS http://old.tvmasmagazine.com/blog/?p=4267    Read more...]]> TVMAS spoke with the Image and Advertising Director of Grupo Televisa, about Gala TV,  the new image of Galavision offers a radical change in image, sound art and programming and various areas of the company were involved.

Mauricio Carrandi, Image and Advertising Director, Grupo Televisa

Galavision becomes GalaTV a modern image in order to become a true Network. This affirms Carrandi to TVMAS, noting that “the change was necessary and important, supported by more and better content to enhance the audience and offer to advertisers.

The program achieved a major change with the introduction of products such as Univision’s, in the morning Despierta America, three Televisa Networks unitaries and productions generated locally by the affiliates of Televisa. Furthermore, premiered in prime time the Telemundo telenovela, La Patrona  establishing high ratings in the United States.

“The channel has two major anchors, national and local newscasts. These last ones we are unifying through the network of correspondents to strengthen them, although this effort has many implications and challenges. The other is the programming of the Telemundo product that has been well accepted in the past four years. The challenge is to supplement this content with something more articulate and coherent with the audience.”

And what is the business strategy? Since the 4TV signal change, which was a local channel to a national landmark as ForoTV, knocked out this window to many advertisers who had these local guidelines. The executive replied, “Part of the strategy is to give back that window and not set them aside.”

Finally, Carrandi stated that the immediate objective is to strengthen local production of news as well as set the audience with the new bar that is complemented by Telemundo. “The idea is to measuring programming that we incorporate either from our partners or give play to the local productions that are part of a great job and deserve more support,” concluded the Image and Advertising Director of Grupo Televisa.

]]>
http://old.tvmasmagazine.com/?feed=rss2&p=4267&lang=en 0