» Television

VIACOM AND AMERICA MOVIL SIGN STRATEGIC ALLIANCE IN PERU

TVMAS — Mon, 01 Jul 2013 08:29:10 +0000

The agreement will allow Carlos Slim’s company, to exclusively market the advertising (On Air and Online) signals as MTV, Nickelodeon, Comedy Central and Vh1

John Mafoutsis, senior vice president of advertising sales and brand solutions for VIMN BeViacom – The Americas

Viacom International Media Networks (VIMN) The Americas announced its strategic alliance with America Movil (CLARO) in Peru. The announcement was made by John Mafoutsis, senior vice president of advertising sales and brand solutions for VIMN BeViacom – The Americas and Gustavo Leal, director of value added for Claro.

Under the terms of the agreement, Claro is the exclusive sales representative of VIMN The Americas in this market and responsible forbringing to the multiplatform brands VIMN The Americas: MTV, Nickelodeon, Comedy Central and VH1 to Peruvian companies.

“In this important phase of our growth in the region, we are pleased to have America Movil as a strategic partner in Peru,” said Mafoutsis. “Undoubtedly, the Peruvian market is key to the development of VIMN The Americas and be closer to the advertisers in this territory, reinforces our commitment to providing great content, service and first-class innovative solutions,” he said.

For its part, Gustavo Leal, director of value added services at Claro, said: “This agreement will allow us to exclusively market Viacom advertising spaces in Peru and thus offer companies increasingly direct communication tools that will to publicize their products and services. Now we address the Peruvian market in a timelier schedule offering online television and national and regional coverage, “concluded the executive.

“My role in life is to entertain the public,” Lucero Suárez

TVMAS — Mon, 01 Jul 2013 08:21:17 +0000

The producer introduced its new telenovela De que te quiero, te quiero, where TVMAS was part of the launch

From left to right: Marcelo Córdoba, Cynthia Klitbo, Lucero Suárez, Juan Diego Covarrubias and Livia Brito

The new Televisa evening production was presented in forum 2 of Televisa San Angel in Mexico City, before media and advertisers. The producer unveiled the cast that heads this production, which is mostly CEA graduates, to which commented:

“This story is a fresh proposal with new talent because I think it is important to promote new talents which are the ones that will fill the screen in the upcoming successes. There is no formula for success, each telenovela represents a different challenge in every aspect, and you can have a great cast but not a good story. Television should entertain with fresh and familiar stories and that’s my role in life, entertain audiences,” concluded the producer.

This is a Valentina Parraga original story, in Venezuela was released as ‘Carita pintada’, is under the free adaptation of Edwin Valencia. Part of the story will develop in Tuxpan, Veracruz. The cast is comprised of Livia Brito, Juan Diego Covarrubias, Cynthia Klitbo, Marcelo Cordoba and Esmeralda Pimentel, among others.

The cast of the telenovela De que te quiero, te quiero, with its producer, Lucero Suárez

De que te quiero, te quiero, begins with the meeting of Natalia Garcia and Diego Caceres, during the feast of the fishermen of Tuxpan, Veracruz, where Natalia will be crowned queen. Love between the two arises from the first moment

that they see each other. Natalia unaware that Diego, who owns a farm, has a twin brother, Rodrigo, who has competed with him all his life and so will to get her, causing serious consequences, confusion, problems and unexpected events full of love, drama and humor.

De que te quiero, te quiero, begins in Mexico on Monday, July 1 at 18:20 hours on El Canal de las Estrellas.

“We listen to our female audience and design a video network especially for them,” Jose Rivera Font

TVMAS — Fri, 28 Jun 2013 11:02:06 +0000

Sony launch Kalixta, the first network for multiple platforms targeted at women.

José Rivera Font, vice-president digital networks and general manager STP Brazil and Latin America

Sony Pictures Television announced the launch of a new multi-platform network with programming selected especially for women. Kalixta maintains the same originality which made successful Crackle within its audience completely free Hollywood content aimed at women.

This platform will be launched in Mexico and elsewhere in Latin America during the second half of the year. “We are excited about the launch of Kalixta. We listen to our female audience and design a video network especially for them. Kalixta offers three of the most popular online activities among women: watch videos, discuss, and share.” Said Jose Rivera Font, vice president digital networks and general manager STP Brazil and Latin America.

The network will be integrated with social networking allowing their clients to review and answer questions while they are watching a movie or television series. Kalixta programming will offer Hollywood original content with the option to see them dubbed or subtitled Spanish. The network is developed based on advertising for free..

Kalixta allow advertisers to present their brands aimed at the sector: “Advertising today is actively seeking to connect with the female audience in a way that catches their attention” said Irving Plonskier, senior vice president of SPT Ad Sales for Brazil and Latin America. “Kalixta offers advertisers a unique opportunity to present their brands in the Hollywood content and conversations related to this” concluded the executive.

José Rivera Font, vice-president digital networks and general manager STP Brazil and Latin America

ESPN 3D debut and farewell

TVMAS — Fri, 28 Jun 2013 10:53:33 +0000

The sports network ESPN announced the closing of its 3D channel later this year because the format that was born as the great revolution of the entertainment industry and many manufacturers saw as the lifeline to pick up their balance sheets became a disappointment. The U.S. network said that viewers have had a “limited adoption of 3D services in their homes.”

Avatar in 2009 broke the 3D fever bewitching TV networks and the film industry so that they saw a niche to attract a wider audience. In the period 2010-2011, in addition to ESPN 3D, two other channels were born in the U.S.: one of the hand of DirectTV and another created by a joint venture between Discovery, IMAX and Sony. After this, ESPN predicted a “3D tsunami.” However, after a year, DirecTV was the first victim to close its alternate channel

And this result should not be unsurprising, since a study by the consultant IHS found that less than 10% of Americans have 3D TVs in their homes and is of little use. One reason would be that it is inconvenient for users to have to use every time the 3D glasses to get the effect of three dimensions.

It has also influenced the high cost of recording with a double camera shooting longer to take effect, which in many would be twice thecost of a normal TV program.

The interest in 3D films has also been declining. Disney, which owns ESPN, abandoned its strategy to re-release films in 3D cartoon after”Finding Nemo” and ”Monster Inc.” performed poorly. The phenomenon has also been reflected in the overall industry. According to the U.S. Motion Picture Association, revenues from 3D movies in the U.S. and Canada recorded no growth over the previous year, with U.S. $ 1,800 million.

And despite all the bad omens, the sports network said: “No one knows more about sports in 3D than ESPN, and we are ready to deliver the service to fans if 3D takes off again.”

In Mexico: Televisa launches TagDF

TVMAS — Wed, 26 Jun 2013 10:58:11 +0000

The first international festival of technology, music, film and entertainment

TagDF is a festival FOCUSED in the Entertainment industry and digital creativity to detonate a new talent generation of Mexican creators through technology. The themes that the festival will develop are: music, television, film digital art, gaming, science, creativity and education.

The Hippodrome of the Americas and Centro Banamex in Mexico City will host TagDF on July 3 and 4. TagDF offers its six thousand daily attendees the most innovative content through lectures, workshops, performances, concerts and exhibitions.

In TagDF, thousands of young people will be, at times, creators, producers or video developers, movies, photos, music or blogs. They themselves will be the filter of other content so that, so at the time, other developers consume, be inspired, and continue to create.

The festival will allow for this process of creation and collaborationfor Mexican youth to hobnob with ideas and the most innovative minds in the world.

Content

+ More than 20 conferences with top level creative geniuses like James Cameron, Brian Eno, Steve Wozniak, Charlie Todd and Janie Bryant, as well as managers and directors of companies and industry leaders as Medium.com alternative means or Julia Kaganskiy of Vice.
+ More than 70 hours of knowledge and learning labs on technology and content creation. The workshop participants come from academic institutions of excellence such as the Vancouver Institute of Media Arts; international design agencies as FX Fowle; open source leading companies like Blender 3D animation; civil society and youth hacktivism as Codeando Mexico, Mexican companies breaking molds as Machina and augmented reality items; International Foundations to share ideas as Creative Commons and Wikimedia, business schemes designed for the digital marketplace like Etsy; and, national artistic talents as Camilo Lara.
+ A huge expo area with the newest gaming, science, education, digital art and technology. There will be robots and prototypes IPN live impressions of three-dimensional works of art and science, video game tournaments, events to trigger the senses and brain waves as well as the latest technological developments and applications developed by UNAM and by commercial enterprises.

+ Two international concerts with bands of high technology deployment as Girl Talk, Da Punto Beat and Disco Ruido!

+ Five challenges to foster the talents of young people, two massive activations, video projections night of international artists and a film series with the best science fiction films.