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VIACOM AND AMERICA MOVIL SIGN STRATEGIC ALLIANCE IN PERU

TVMAS — Mon, 01 Jul 2013 08:29:10 +0000

The agreement will allow Carlos Slim’s company, to exclusively market the advertising (On Air and Online) signals as MTV, Nickelodeon, Comedy Central and Vh1

John Mafoutsis, senior vice president of advertising sales and brand solutions for VIMN BeViacom – The Americas

Viacom International Media Networks (VIMN) The Americas announced its strategic alliance with America Movil (CLARO) in Peru. The announcement was made by John Mafoutsis, senior vice president of advertising sales and brand solutions for VIMN BeViacom – The Americas and Gustavo Leal, director of value added for Claro.

Under the terms of the agreement, Claro is the exclusive sales representative of VIMN The Americas in this market and responsible forbringing to the multiplatform brands VIMN The Americas: MTV, Nickelodeon, Comedy Central and VH1 to Peruvian companies.

“In this important phase of our growth in the region, we are pleased to have America Movil as a strategic partner in Peru,” said Mafoutsis. “Undoubtedly, the Peruvian market is key to the development of VIMN The Americas and be closer to the advertisers in this territory, reinforces our commitment to providing great content, service and first-class innovative solutions,” he said.

For its part, Gustavo Leal, director of value added services at Claro, said: “This agreement will allow us to exclusively market Viacom advertising spaces in Peru and thus offer companies increasingly direct communication tools that will to publicize their products and services. Now we address the Peruvian market in a timelier schedule offering online television and national and regional coverage, “concluded the executive.

NETFLIX SIGNS AN AGREEMENT WITH DREAMWORKS

TVMAS — Tue, 18 Jun 2013 22:04:07 +0000

The platform will add 300 hours of animation programming format from 2014

The online platform signed a deal with DreamWorks Animation for several years to add 300 hours of animation programming format from 2014. This partnership will result in “the biggest TV network online”, the statement released by Netflix.

DreamWorks is looking to expand its television production and distribution worldwide through this agreement, meanwhile, Netflix is trying to win new subscribers with original series like House of Cards,starring Kevin Spacey or Turbo: FAST series based on the DreamWorks Turbo, upcoming film which opens in December.

On the other hand, Jeffrey Katzenberg, executive director of the animation department, said this is a deal “unprecedented.” “Netflix is a visionary company that is redefining the way the public sees on television and it’s exciting to join them in their time of growth,” concluded the executive.

Jeffrey Katzenberg, executive director of the animation department of Dreamworks

FOX opens offices in Lima, Peru

TVMAS — Tue, 04 Jun 2013 11:16:49 +0000

As part of its expansion in the region, the new headquarters is staffed 100% by Peruvian personnel

Carlos Martinez, president of Fox International Channels Latin America

FOX International Channels Latin America strengthens its operation in the local market and opens its new office in Lima, Peru, in order to meet the specific needsof members, advertisers and consumers directly and through local professionals.

The Group already has a unique feed for FOX Channel Peru, one of the main channels of its portfolio, marketed directly over a dozen signals like FOX, FX, NatGeo, FOX Sports, FOX Sports 2, FOX Sports 3, Utilísima, FOX Life, Film Zone, Cinecanal, Universal, Studio Universal and Syfy.

“This initiative is part of FOX expansion plan, in which Peru has a vital role. The launch of exclusive feeds, hiring actors and Peruvian specialists for our majororiginal productions and now the opening of an office is evidence of this and make a series of decisions aimed at generating in tune with the needs of each particular market, added value in permanent form,” said Carlos Martinez, president of Fox International Channels Latin America.

Meanwhile, Fernando Gualda, Senior VP and Country Manager of FOX International Channels Pacific Region, said: ”Peru is a market with great potential andsteadily growing upward curve accompanying the Pay TV industry experience in the region,” he concluded.

They say NO to Slim: Uruguay revokes pay TV license

TVMAS — Tue, 04 Jun 2013 11:08:19 +0000

Private channels feared to compete with the prices of Claro

Carlos Slim

The Uruguayan government withdrew Claro, a subsidiary of America Movil, permission to market the pay TV service by illegitimacy. The Executive Order was signed by President José Mujica and the Minister of Industry, Energy and Mining, Roberto Kreimerman.

The company of the business tycoon Carlos Slim, analyzes several judicial avenues to sue the State, arguing that it breaches a Court of Administrative Litigation, as this had legitimized the authority granted by the Regulatory Unit of Communications Services in Uruguay (Unidad Reguladora de los Servicios en Comunicaciones de Uruguay - URSEC) in October 2008, which granted a Class D license to Flimay communications S.A. (Claro) to provide TV service tosubscribers, says the resolution dated May 10 and broadcasted Sunday in Montevideo.

HD IN TOTAL GROWTH

TVMAS — Tue, 14 May 2013 15:18:06 +0000

Business Bureau predicts 15.5 Million HD Subscribers in 2017

Horacio Gennari

For 4th consecutive year presents its BUSINESS BUREAU HDTV Report in Latin America, which analyzes the supply of HD Signals by Operator, Programmer, complete listings of local HD channels signals on a local level, opened by Gender, Packages and prices and projections to 2017 in 17 Latin American countries.

The Report analyzes the evolution of HDTV in Latin America from the beginning: the first HD broadcasts from the year 2005, at which time only one Mexican carrier offered HD in TV. Currently, Business Bureau identifies 90 operators have been incorporated into the transmission of contents in this format and a market of almost 200 signals, including so-called “Premium”. The consultant notes that in 2012, HD Signals Market in Latin America ended with 4.7 million subscribers.

Business Bureau develops, as part of its Report; a projection of what will be the future number of subscribers adhered to HD service in 2017. “If today there 5 million households receiving HD, for the 2017 market it will triple, exceeding 15.5 million” says Horacio Gennari, president of the Company.

According to Business Bureau, is also necessary to recognize that, today, there is great difficulty by the Cable Operators at Latam level to increase markedly their HD offerings, mainly due to a delay in investment and a possible lack of HD ability although many networks have been digitalized. “LATAM Telecommunications regulations are somewhat anachronistic putting several barriers to entry for new players who want to distribute content,” concluded Genari.